Author: Andy Polk

“Columbia is focused on putting the consumer first, addressing their needs with best-in-class products and ensuring an excellent experience across all brand touchpoints,” said Joe Boyle. “Ethan’s hands-on experience leading marketing in the health and fitness sector is a great fit for the Columbia brand...

True Fit, the data-driven personalization platform for apparel and footwear, announced a new $55 million Series C investment, led by Georgian Partners with participation from existing investors Jump Capital, Signal Peak Ventures, Intel Capital, and new investor Cross Creek Capital....

Genesco Inc. announced that Mimi Eckel Vaughn, currently the company’s senior vice president and chief financial officer, is to be named chief operating officer of the company once her successor as chief financial officer is appointed. The company has launched a search for a new...

“We want to be a driver for sustainable innovation, both within the industry and towards consumers. At adidas, we have an Open Source approach where we believe in solving problems through collaboration with others...

“Among many contributions to Keen, LaMotte developed a new brand platform based on our core values, which will propel Keen forward through the idea of taking action. Now, Tyler will play a critical role on the Keen executive leadership team as CMO.”...

每条业务线、每个区域的可比销售额都有增长。和预期的一样,年初到现在,节假日阶段的数字需求大幅度加速扩大。另外,客流量增加也让我司门店的销售额表现理想。我想感谢Kohl’s组织里的每一名同事,是他们一直以来的付出,让我司客户在节假日期间获得了非凡体验。”...

VF的董事长、总裁兼首席执行官Steve Rendle说,“北卡罗来纳州立大学是世界上的一所顶尖大学,也是美国唯一一所完全投身于纺织品事业的学院的所在地。VF为能和这所大学合作感到骄傲。我们在研究和了解客户方面交换各自的专长,旨在刺激服装创新工作,同时也为我司不断培养出一批批出色的领导者。”...

Quiksilver、DC Shoes和Roxy的母公司Boardriders Inc.,对收购竞争对手Billabong International Ltd.,把两家全球最大的运动品牌合并一事表示赞成。...

Nike Inc. announced Dirk-Jan “DJ” van Hameren has been promoted to VP, chief marketing officer, effective immediately. In this role, van Hameren will lead Nike’s Global Marketing organization to authentically connect with every consumer who interacts with the Nike brand and deepen relationships with them....