15 Nov Pac-12 And Nike Set Multi-Year Partnership
“We are excited to partner with such an iconic sports brand as Nike,” said Ned Watkins, senior vice president, integrated sponsorships & sales for Pac-12...
“We are excited to partner with such an iconic sports brand as Nike,” said Ned Watkins, senior vice president, integrated sponsorships & sales for Pac-12...
Iconix Brand Group lowered its guidance for the year after taking a charge for the bankruptcy of Sears. Three of Iconix’s brands, Bongo, Joe...
Goat, the sneaker exchange marketplace, for the first time introduced an augmented reality (AR) experience for its Black Friday drawing. Goat is encouraging users to...
Amazon announced that it has selected New York City and Arlington, VA as the locations for the company’s new headquarters. Amazon will invest $5 billion...
Crocs Inc. raised its guidance for the year after reporting a surprise profit in the third quarter on strong demand for its clogs and sandals....
Fila announced that it has signed a sponsorship agreement with American tennis player Sofia Kenin. Kenin will join the company’s roster of endorsed WTA and...
Merrell has launched the One Trail project, a campaign celebrating diversity on the trail and seeking to contemporize attitudes about outdoor participation....
Nike Inc. announced that effective December 1, Carl Grebert, currently the VP, GM of the Global Jordan Brand, will become the company’s new VP, GM...
Adidas hiked its 2018 profit guidance, citing a strong earnings performance in the third quarter, but trimmed revenue target due to weaker-than-expected growth in Western...
The Foot Locker Foundation joined together members of the athletic industry for the foundation’s 18th annual “On Our Feet” fundraising gala. ...