18 Jan Keen Appoints VP Of Brand Marketing
Keen Inc. appointed Tyler LaMotte to chief marketing officer (CMO). After more than 18 months as the company’s first-ever global vice president of brand marketing, LaMotte has been elevated to CMO for Keen, recognizing his many contributions to the Keen brand. In his new role as CMO, LaMotte will continue to position Keen as an enduring brand, and create deeper engagement with existing and new Keen fans.
“During his tenure as global vice president of brand marketing, Tyler continuously demonstrated strong leadership skills and an ability to drive our brand forward,” says Rory Fuerst, Keen founder and CEO. “Among many contributions to Keen, LaMotte developed a new brand platform based on our core values, which will propel Keen forward through the idea of taking action. Now, Tyler will play a critical role on the Keen executive leadership team as CMO.”
With a track record of successful brand and product marketing with leading technology and outdoor brands, LaMotte oversaw the global marketing efforts and messaging across all product categories at Keen as the global vice president of brand marketing. He succesfully extended the reach and impact of Keen across its retail channels and consumer fanbase.
Prior to joining Keen, LaMotte served as Apple’s senior marketer, worldwide product marketing. He previously served as a global director with Patagonia and Adidas International AG.
“It has been a productive, challenging and eye-opening 18 months alongside an incredibly talented and passionate team at Keen that is excited to go beyond the status quo and inspire others,” says LaMotte. “Our brand still has so much opportunity to make a positive impact by bringing leading products and values-led initiatives to the communities we serve. With our new brand platform and fan-centric strategic focus, we are going to work together towards the next phase of global growth for Keen.”
LaMotte is based at the Keen global headquarters in Portland, OR.