07 Feb Off Broadway Shoe Warehouse Launches Puma Shop
Posted at 20:52h in FDRA
CHARLOTTE, N.C. Feb. 6, 2018 – Off Broadway Shoe Warehouse has launched the PUMA Shop – a concept that is exclusively available at the footwear retailer’s Los Angeles location. The shop-within-a-shop is a new initiative that draws attention to PUMA’s world-class sports brand products, which cater specifically to fashion customers.
“We wanted to take our partnership with PUMA to the next level by driving awareness of our PUMA offering in a highly visible fashion market,” said Andy Meyer, Vice President and General Merchandise Manager for Off Broadway Shoe Warehouse. “In just a short time, the PUMA Shop has been a tremendous success in allowing us to tell the PUMA story to our Los Angeles customers.”
This new creative concept is positioned at the front entrance at 6920 W. Sunset Blvd. and is visible to an estimated 50,000 people who pass the store daily. With the ongoing athleisure trend still gaining momentum, athletic sales have been a crucial part of Off Broadway Shoe Warehouse’s business.
According to Meyer, while the Los Angeles location is the first store to offer the PUMA Shop, the brand plans to introduce the concept across all of Off Broadway Shoe Warehouse’s 80 locations in the future.
About Off Broadway Shoe Warehouse
Headquartered in Charlotte, N.C., Off Broadway Shoe Warehouse offers high fashion styles from top designer and name brands, as well as a huge selection of proprietary brands. The fashion forward retailer has more than 80 locations from coast to coast and offers current-season footwear for women, men and children. One of the first “warehouse concept” stores in the country, all items at Off Broadway Shoe Warehouse are on display, easy to find and 25- to 75-percent off department stores prices. Visit https://www.offbroadwayshoes.com for more information.
PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For more than 65 years, PUMA has established a history of fast product designs for the fastest athletes on the planet. PUMA engages in exciting collaborations with major brand advocates, including musical superstar Rihanna and her acclaimed Fenty collection. It also offers performance and sport-inspired lifestyle products in categories, such as soccer/football, running, training and fitness, golf and motorsport. Visit online at us.puma.com.