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Bass Pro Named To List of “America’s Most Reputable Companies”

June 14, 2017 - Newswire

Bass Pro Shops has been named one of “America’s Most Reputable Companies” by Forbes magazine in recognition of the public’s trust in the organization.

The significant achievement is based on a national study compiled by The Reputation Institute – a well-established reputation management consultancy based in Boston – that measured 800 leading companies by gauging the perceptions of nearly 43,000 respondents familiar with them.

Bass Pro Shops ranked 19th on the list of 100 nationally distinquished companies, ranking above such other iconic national brands as Disney, Home Depot, Marriott, Harley Davidson, FedEx, and others.

The recognition is noteworthy in that it is based solely on direct feedback from consumers. Firms were not invited to apply for the award, signifiying strong affinity for the brand among customers and the public.

With a passion for the outdoors and a feel for the products and shopping experiences desired by outdoor enthusiasts, Johnny Morris’ Bass Pro Shops helped transform the outdoor retail industry. Johnny and Bass Pro Shops have also made giving back to conservation its hallmark, inspiring everyone to enjoy, love and conserve the great outdoors.

The company works on behalf of conservation by supporting the efforts of nonprofit conservation organizations that share a desire to tackle key conservation initiatives such as wildlife habitat improvements, conservation and outdoor skills education, improving the quality of lakes, rivers and springs, and conservation advocacy.

“There are no shortcuts to earning a customer’s trust. Reputation is earned with genuinely friendly service and by offering quality products and experiences at an exceptional value each and every time,” said Bass Pro Shops founder/CEO and noted conservationist Johnny Morris. “This recognition is a tribute to all of our remarkable and passionate team members who work hard every day to make sure every customer experience is a positive one.”

The top 100 follows:

America’s Most Reputable Companies, 2017

Rank Company 2017 RepTrak® Pulse
1 Rolex 84.03
2 Amazon.com 83.71
3 Sony 83.17
4 LEGO Group 82.78
5 Hallmark 82.45
6 Netflix 82.23
7 Kimberly-Clark Corporation 82.12
8 Hershey Company 81.76
9 Fruit of the Loom 81.75
10 Barnes & Noble 81.67
11 Publix Super Markets Inc. 81.60
12 Tupperware 81.24
13 Bosch 81.20
14 Canon 80.95
15 Kellogg’s 80.88
16 L.L.Bean 80.83
17 Google 80.63
18 Dole Foods Company 80.61
19 Bass Pro Shops 80.60
20 Bose 80.57
21 Heineken 80.48
22 Michelin 80.45
23 The Walt Disney Company 80.37
24 Colgate-Palmolive 80.36
25 Levi Strauss & Co. 80.23
26 Caterpillar 80.21
27 Chiquita 80.17
28 Home Depot 80.00
29 Goodyear 79.96
30 Williams-Sonoma 79.91
31 Campbell Soup Company 79.90
32 McCormick & Co 79.88
33 Intel 79.78
34 Whirlpool 79.73
35 Hanesbrands 79.68
36 Del Monte Foods 79.68
37 Johnson & Johnson 79.56
38 IBM 79.52
39 Microsoft 79.51
40 Nike, Inc. 79.43
41 Pirelli 79.41
42 Marriott International 79.34
43 PayPal 79.25
44 FedEx 79.16
45 UPS 79.13
46 BMW Group 79.11
47 British Airways 79.11
48 Columbia Sportswear Co. 79.08
49 The Kraft Heinz Company 79.05
50 Kohler 79.00
51 Under Armour 78.96
52 Nikon 78.87
53 Fujifilm 78.72
54 Kroger 78.65
55 Keurig Green Mountain 78.56
56 Nintendo 78.39
57 J.M. Smucker Company 78.32
58 adidas 78.30
59 Benjamin Moore 78.04
60 Rolls-Royce Aerospace 78.01
61 3M 77.87
62 The Estée Lauder Companies 77.86
63 Samsung Electronics 77.84
64 Panasonic 77.76
65 US Postal Service 77.70
66 Sharp 77.69
67 Ralph Lauren Corporation 77.68
68 Hilton Worldwide 77.58
69 General Mills 77.50
70 Newell Rubbermaid 77.48
71 Procter & Gamble 77.42
72 Apple 77.40
73 Tesla Motors 77.40
74 Barilla 77.34
75 Siemens 77.30
76 Visa 77.29
77 O’Reilly Auto Parts 77.26
78 Giorgio Armani 77.23
79 Sheraton Hotels 77.18
80 Sherwin-Williams 77.07
81 Air Canada 77.07
82 Honda Motor 77.06
83 Kohl’s 77.03
84 Philips Electronics 76.95
85 Hyatt Hotels 76.94
86 Cracker Barrel Old Country Store 76.87
87 Deere & Co. 76.85
88 InterContinental Hotels 76.83
89 BIC 76.78
90 Foot Locker 76.78
91 Clorox 76.74
92 Garmin International 76.69
93 Bayer 76.68
94 Bed Bath & Beyond 76.66
95 Boeing 76.61
96 CostCo Wholesale 76.54
97 Harley-Davidson 76.54
98 Tiffany & Co. 76.44
99 Wrigley 76.43
100 Land O’Lakes 76.42
Disclaimer: The opinions expressed within this article are the views of the writer and do not necessarily reflect the views and opinions of FDRA.