Merrell said its first line of work and tactical footwear will be available exclusively on merrell.com beginning March 15, 2017 as well as at key retailers in the U.S.
According to John Burch, senior vice president of global footwear, “Merrell is committed to providing consumers with the quality, comfort and durability for which the Merrell brand is known and merging that trail-ready approach to the outdoors with the safety that today’s American worker needs.”
“We see our expertise as an outdoor brand as a real win for the consumer,” adds Linda Brunzell, chief marketing officer for Merrell. “We know how to build reliable, performance-driven footwear that can stand up to the test of Mother Nature – and now we are delivering that to the work and tactical market.”
Steve Peterson, vice president of sales for Merrell adds “we built a very thoughtful and focused approach to our distribution for the Work & Tactical line. With the ever-changing and challenging retail landscape, we have partnered with select key retailers who are experts in safety footwear and deliver a personalized consumer experience.”