To celebrate 80 years of comfort, quality and style, PF Flyers has partnered with Brand Historian Alyasha Owerka Moore and Open-End Agency to take a look through the brand’s archives. This feature is available to view on the PF Flyers Youtube channel and on the newly relaunched pfflyers.com.
In addition to a look through the past 80 years, PF Flyers is also looking to the future with the release of the brand’s newest silhouette, the All American, and a four-part video series titled The All American Roadster. The series, featuring Mason Dyer of Dyer Brand and directed by Connor Z. Wyse, chronicles the making and eventual racing of the first PF Flyers All American Roadster. The first video in the series can be viewed here.
The brand was founded at the dawn of the last century when inventor and tire manufacturing giant BF Goodrich turned his sights on the footwear industry, creating several lines of vulcanized athletic shoes with the excess tire rubber his company was producing. By 1933 business was growing, when Goodrich associate, Hyman L. Whitman, patented the Posture Foundation insole. Utilizing Whitman’s revolutionary comfort technology, BF Goodrich founded PF Flyers in 1937.