Puma announced a future reorganization of the Canadian business and a further investment into the growing Canadian market. The brand plans to centralize their operations for a more efficient approach.
Given strong sales and growth within the Canadian market, Puma is increasing its commercial footprint in Toronto. The Toronto office will become the Canadian headquarters for the brand and will be expanded in 2018. As part of this, the current Montreal operation will close in the second quarter of 2018. A new sales showroom in Montreal will be opening to continue to support the strong retailer base in the province of Quebec. In addition, some support functions will be based out of the Puma North America headquarters in the US. This move will allow the brand to fully leverage the regional structure, processes and resources.
“We are executing these improvements to support our continuously-growing business in Canada,” said Bob Philion, president of Puma North America. “Given the current strength of the brand we feel strongly that we have tremendous potential in the market and this move will help us achieve our goals.”
In summer of 2018, Puma will also transition from in-house distribution management in Montreal to a new state-of-the-art third-party logistics distribution center in Toronto to better service customers across the country.
The Puma Group owns the brands Puma, Cobra Golf and Dobotex.