Rack Room Shoes promoted Laryssa Grant to the role of children’s buyer. After a decade in the women’s buying department, Grant will continue evaluating items that customers will respond to in the category. She will also lead the development and design of all of Rack Room Shoes’ children’s exclusive brands.
The role focuses on how merchandise is allocated to provide Rack Room’s assortment of children’s footwear.
“Working moms like me who are juggling time constraints, while adhering to family budgets, can feel comfortable knowing that we have scoured over all the newest trends to present them with children’s footwear that is fashionable, stylish and available at a great price point,” said Grant. “Additionally, we keep comfortable construction and materials top of mind when making product selections, especially when it comes to children.”
In addition, corporate employees recently hosted their children at the Rack Room Shoes headquarters to star in a photo shoot designed exclusively to highlight its new Kids Club campaign.
For more than a decade, Rack Room Shoes has featured real customers – instead of professional models – in seasonal advertisements through activities like Models Wanted and The Real People Project. The newly unveiled Kids Club encourages parents to submit pictures of their children wearing Rack Room Shoes by using the hashtag #iamrackroom for a chance to be featured in the brand’s Kids Club advertising.