Author: Andy Polk

Arc’teryx Equipment is launching its first footwear line. The Alpha and Bora lightweight hikers feature two-piece construction using separate, tongueless inner liners with seamless hydrophobic outer shells that has more in common with ski boot construction than traditional shoe construction....

The Under Armour Brand House will feature nearly 30,000 square feet of interactive retail space and will deliver a fully immersive brand experience. The Brand House will tell the Under Armour story through innovative digital displays that act as points of information, as well as...

A new digital training initiative, the Saucony 500 Mile Challenge.com leverages a smartphone-optional website to allow high school athletes and their coaches to track their all-important summer base mileage online as they prepare for the start of the fall cross country season....