Author: Christie Horan

Wolverine Worldwide的董事长、首席执行官兼总裁Blake W. Krueger说,“我司在2016年关键举措的指引下,取得了长足进步。随着我司跨入新年,我很激动地向大家介绍新的动向。随着2017的到来,我司把最重大的战略举措正式放进公司新一阶段的战略平台《Wolverine前行指导》中。我司既希望通过开展负责任品牌管理保护自身品牌,也希望通过聚焦消费者、产品创新和速度推动生产,同时实现卓越的运营,并扩大营业利润率。...

Under Armour透露自己将推出“全美集训营系列”,这是一个帮全美最棒的初高中橄榄球手打磨球技的基层平台。集训营的一系列活动将从二月开始,以邀请的形式,在全国10座城市举办。选出的运动员将有机会打磨他们的赛场技术,备战2018年Under Armour的全美比赛。...

随着奥巴马总统将内华达州的金蒂批为国家纪念区,Keen在举办名为“现存纪念区”的庆祝活动时,专为此事将金蒂作为五大景区中的一个进行宣传。Keen的总裁Casey Sheahan说,“能和几千名内华达人和美国其他地区的民众站在一起,承认金蒂3000年的悠久历史,我司倍感骄傲。大家心情忐忑地得知,这里将永远地成为一处奇迹发祥地,一个神秘的地方,一个娱乐场,以及一个供众多物种避难的家。”...

The National Sporting Goods Association (NSGA) recently published a study entitled, “Scouting the Hispanic Market,” which explores the opportunities around Hispanics and the sports business. Multicultural consumers are increasingly becoming a larger part of the U.S. customer base, with Hispanic and Latino Americans making up...

After more than two years in development, Arctic Grip launched this fall as an exclusive to six brands owned by Wolverine Worldwide — Merrell, Sperry, Hush Puppies, Wolverine, Saucony and Cat Footwear....

Keen Inc., an outdoor and lifestyle footwear brand, named Rygr, an integrated marketing agency, as its agency of record. Rygr, a Backbone Group company, will work on public relations and brand communications for Keen. ...

Under Armour expanded its collaboration with Johns Hopkins Medicine to support its suite of health and fitness applications: UA Record, MapMyFitness, MyFitnessPal and Endomondo. The collaboration aims to help users maintain and improve their health, wellness and recovery by tapping into the expertise of world-renowned...

Genesco Inc. stated that comparable sales, including both stores and direct sales, were flat for the quarter-to-date period ended January 5, 2017. Same-store sales decreased 2 percent and sales for the company’s e-commerce and catalog direct sales businesses increased 11 percent on a comparable basis...