Author: Christie Horan

The insoles are the result of a partnership with innovation firm Jabil and an investment in SafeSize, a digital 3D scanning technology platform. Jabil is a product solutions company providing electronics design, production and product management services to global electronic and technology companies....

Zappos.com announced its first loyalty program, Zappos Rewards, a four-tier benefits program. The progression-based program will allow customers to earn Rewards Points toward future purchases, get free expedited shipping on all orders and receive early access to exclusive products and sales....

In a rush by brands to return some of their production lines to the United States, many are finding it difficult to re-establish the economy that largely fled overseas in the 1990s. It’s been a lot easier for footwear brand Vibram, which has been partnering...

2016年9月19日星期日,巴尔的摩市议会就与科温顿港项目有关的所有议案进行了投票表决,这是一项对港口周边地区的重建项目,涉及到把Under Armour的新总部和其他企业、房屋以及别的建筑安置在一起,还包括批复一项金额为6.6亿美元的税收增额融资。...

Sperry与Horizon Media签约,将其作为自己的媒体购买代理。Horizon将负责除搜索和电子商务外,所有针对品牌的媒体策划及执行工作。业务将由代理商的纽约总部管理,即刻生效。Adrienne Mathias,Sperry的消费者营销总监说,“Horizon的理念富有原创性,他们的人也被证明有能力让成果在复杂的媒体环境里得到高效传播,这给我们留下了深刻印象,也让我们很明确地把他们选作我司的代理合作商。”...

隶属于Skechers USA Inc.的Skechers Performance与Breast Cancer Care合作,后者是英国唯一一家专项慈善机构,向所有受乳腺癌影响的人提供支持。由于是首次在英国开展活动,Skechers Performance将推出历时两个月的市场计划,这包括店内以及数字、平面和社交媒体的执行推广。为纪念本次合作,Skechers Performance正在发行一套限量版鞋品系列,鞋上配有标志性的粉红丝带,唤起人们对乳腺癌的关注。...

Nordstrom Inc.为进一步加速自身电商、数字和移动事业的发展,任命Ken Worzel担任Nordstrom.com的总裁。Worzel自2010年起担任公司战略和开发部的执行副总裁,一直通过制定和落实以客户为导向的战略,巩固企业的竞争地位、增强相关性,继而支持发展。进入Nordstrom以前,他担任过顾问。在此期间,他曾在供职的Marakon Associates和McKinsey & Company,同Nordstrom合作了13年。...