Author: Christie Horan

Sperry signed Horizon Media as its agency of record (AOR). Horizon will handle all media planning and activation for the brand with the exception of search and e-commerce. The business will be managed out of the agency’s New York headquarters, effective immediately....

Ugg presented an exclusive collaboration with global fashion house Preen by Thornton Bregazzi. The two-piece collection, which was inspired collaboratively by both fashion brands and features in Preen’s LFW show, is available to buy for spring/summer 2017....

Today’s footwear executives are facing significant challenges. Competitive pressures are growing. The need for efficiency and accuracy is intensifying. And with labor shortages looming across China, labor costs are increasing....

Intellectual property laws instituted by Beijing’s central government in recent years — including the introduction of a dedicated IP court — offer the appearance of tackling China’s large and intransigent problem with IP infringement. Questions remain, however, about how these laws translate to ground-level enforcement....

President Obama made the first of a series of last-ditch efforts to persuade Congress to approve the T.P.P.—an agreement his Administration spent five years negotiating. He met at the White House with a bipartisan group of business and political leaders, including Ohio’s Governor John Kasich,...

Eastbay, an online athletic shoe, clothing and gear retailer, launched its new mobile application for iOS and Android. The app includes the Eastbay Lens, which makes use of image recognition and augmented reality to allow users to scan physical pages of the Eastbay catalog and...

The Baltimore City Council voted on Monday, September 19, 2016 that all all bills related to the Port Covington project— the renovation of a port neighborhood which will house the new Under Armour headquarters among other businesses, houses and more— which included the approval of...

Soles4Souls (S4S), a not for profit global social enterprise committed to fighting poverty through the collection and distribution of shoes and clothing, added CeCe McCormick-Moore to its team as director of corporate engagement. McCormick-Moore comes to S4S with entrepreneurial experience and a skill set that...

Speaking at the B. Riley Financial Consumer Conference on September 13, Shoe Carnival President and CEO Cliff Sifford said the retailer’s goal is to be the “destination store in the family channel” in the athletics category. To stake that position, Shoe Carnival plans to have...