Author: Christie Horan

New Balance announced this week that it will intensify its lobbying efforts against the Trans-Pacific Partnership after the Department of Defense refused to accept the company’s bid to become the exclusive supplier of shoes for new military recruits. The news has gotten attention because...

Rocky Brands委任Jack Oerth出任Creative Recreation品牌的总裁。Oerth最近曾担任Yellow Box Footwear的高级销售副总裁,之前还在Nine West Footwear Corporation担任多项管理职务,其中包括Mid Tier Group的总裁。他在时尚鞋和生活方式品牌经营上有着30多年的经验。...

Oofos这家恢复鞋门类的品牌宣布,它2015年的国际业务增长了近两倍。目前,Oofos的恢复鞋在全球18个国家和地区有售。过去12个月,该司开辟了七个新的国际市场,其中包括哥斯达黎加、洪都拉斯、台湾、韩国、英国、丹麦和沙特阿拉伯。...

Mark Parker,NIKE, Inc.的总裁兼首席执行官称,“我们在Nike每天都梦想采用新方法激励运动员进一步发挥他们的潜能。为此,我们不懈努力,完善着我们激励自身团队的方式,并设计出更好的环境,增进亲密度与合作。我们扩建的世界总部反映着Nike文化最精华的一面——这个地方让运动员痴迷,也为各地的消费者开发面向未来的产品和体验。”...

ESPN报道称,Zappos签下Ronnie Stanley这位在美国国家橄榄球联盟(NFL)选拔中表现突出、排名前列、极具希望的候选人,担任该司第一个鞋品代言人。在这单非比寻常的生意中,这位来自圣母大学、身高六英尺六、体重315磅、活跃在攻防线上的球员可以戴上Adidas、Nike或Under Armour的夹板,因为它们和NFL有着业务往来。总的说,Stanley是第一个让该司掏钱让对方支持自己的人,他还会参与休闲鞋及服装等商品的促销。...

Li & Fung Limited told investors that its board of directors is evaluating strategic alternatives for the Asia consumer and healthcare distribution businesses it acquired through the privatization of Integrated Distribution Services Group Limited in 2010....

Puma and the International Finance Corporation (IFC), a member of the World Bank Group, have entered into a partnership to provide financing to Puma's suppliers in emerging markets. This innovative program, which is the first a European brand signs with IFC, will offer financial incentives...