Author: Christie Horan

Sof Sole, the provider of insoles and footwear accessories for athletic and lifestyle markets, is officially accepting applicants for its 2016 ambassador team. Team Nova will be comprised of a range of individuals including performance-oriented athletes, weekend warriors, and foot-care professionals...

Skechers has teamed up with Major League Baseball (MLB) Hall of Fame shortstop Ozzie Smith for a new marketing campaign featuring the brand’s Relaxed Fit from Skechers footwear collection. The campaign kicked off on Sunday with a television commercial that aired during MLB opening day...

The unsecured creditors committee in the Sports Authority’s bankruptcy case has filed a strong objection to the retailer’s proposed DIP financing package. The committee, representing largely vendors and landlords, called it a “lopsided deal” that favors lenders and argue the mandate that the company be...

The athletic and outdoor industries have traditionally been “guy” industries, illustrated by the fact that most of the executive boards and management teams of major companies in this space fall short when it comes to gender diversity. Historically, most athletic brands have used the strategy...

Nike gained 2.9 million new Instagram followers in February and also outpaced fashion industry competitors by large numbers. The “Just Do It” brand’s social influence on the platform grew close to 27 percent ahead of Chanel, which earned nearly 777,000 new fans....

Kering作为Puma、Volcom和众多设计品牌的母公司,委任Jean-Philippe Bailly担任Kering的首席营运官,任命于4月1日起生效。Jean-Philippe Bailly将向Kering的常务董事Jean-François Palus汇报工作,并作为集团执行委员会的一名成员。他将领导与供应链、物流以及行业经营相关的全球事务。...

Fila韩国公司和Fila美国公司上周以联合主办方的身份,在首尔的新沙洞林荫大道联手举办该品牌第二届名为“镇上踢球(WE KICKS TOWN)”的鞋展。在为期一周的活动中,品牌继续努力,采用更具互动性和体验感的方式介绍Fila的经典款型,迈入更年轻的消费市场。两家单位11月就首次合作举办过活动。...