Author: Christie Horan

Asics America Corp.宣布,将在2016年的赛跑活动后,终止和TCS纽约市马拉松赛事长达25年的合作关系。New Balance有望于星期二在纽约市召开一场新闻发布会,宣布由它负责今后赛事的承办。明年Asics将最后一次担任该跑步赛事的官方鞋品和服装合作商,延续长久以来号召消费者强身健体并吸引他们收集官方马拉松产品的传统。Asics大力推动马拉松赛事的历史,可以回溯到大约半个世纪前。当时,只有100人不到参加了纽约中央公园的第一次竞跑活动。...

Nike Inc.已与NBA球星LeBron James签下一份终身合同。尽管条款细节未向外界透露,但本次交易是Nike签署的第一份终身合同,并且据称也是它与运动员签署的金额最大的一份合同。Nike在向媒体发出的一份声明中表示,“我们坚信,我司与James缔结的终生合作关系将为我司的业务、品牌和股东带来丰厚价值。过去12年,我司围绕LeBron的业务发展强劲,我司也认为这种态势很可能延续贯穿他的整个赛场生涯乃至更久远的未来。”...

Shoes of Prey这家在全球引领按需定制式时尚鞋的新锐企业募集到1550万美金的权益资本,并加深了与时尚专卖零售商Nordstrom的合作关系。截至目前,针对Shoes of Prey进行的规模最大的一轮融资是由BlueSky Venture Capital发起的。Greycroft和Nordstrom还结成新的权益合伙人,另外曾于2014年领跑Shoes of Prey价值550万美元的A-2轮融资的Khosla Ventures,也加大投资了力度。这使得公司组合后的总融资额达2460万美元。...

The Sports & Fitness Industry Association (SFIA), PHIT America, celebrity athletes, and industry partners will converge on Capitol Hill on Mar. 15-16 for 2016 National Health Through Fitness (NHTF) Day. In its 16th year, NHTF Day provides a critical platform to garner support for...

Dansko will promote Jim Fox, its CFO of nearly 10 years, to the role of president. Co-founder, President and CEO Mandy Cabot will continue as CEO and board chair. The changes will take effect on Jan. 1. Jamey Mullin, currently Dansko's finance director, will assume...

Adidas announced the expansion of its North American headquarters with the purchase of a building next to its existing campus in North Portland. “We are growing,” said Adidas Group North America President Mark King. “Our business is up, we’re seizing opportunity and we’re expanding our...

Adidas warned investors that rising labor and raw-material costs could weigh on profitability over the next four years during a meeting in Germany. Adidas predicted stable operating margins in 2016, with higher production costs and the strength of the dollar being offset by increased supply-chain...

Sperry formed a new partnership with the 35th America’s Cup, the sailing competition. Effective immediately, Sperry is the official footwear partner of the America’s Cup and the official footwear supplier for Oracle Team USA....