FFANY365, the footwear industry’s new online wholesale marketplace, gains early traction

FFANY365, the footwear industry’s new online wholesale marketplace, gains early traction

Wholesale fashion continues to evolve rapidly online. In January, POP-Market partnered with FFANY – the Fashion Footwear Association of New York – to launch FFANY365, footwear’s only online wholesale marketplace.

Powered by POP-Market’s innovative online wholesale platform, FFANY365 makes buying and selling wholesale footwear easier than ever before, enabling buyers to shop online 365 days a year.

In less than three months since launching, over 3,000 footwear retailers have already engaged more than 100 footwear brands participating on the site.

In addition to having 24/7 access to their favorite brands, footwear retailers receive real-time alerts on style updates, available stock, best-sellers, editors’ picks and more. They can also easily search and filter for new products by brand, category, price and delivery.

“Since launching FFaNY365, we’ve seen a great response from the footwear industry’s brands and retailers. It’s clear the industry sees the need to evolve to digital and is ready to move,” says Joe Shohfi, POP-Market CEO. “Every week, thousands of our qualified footwear retailers are engaging with new brands coming on the site – viewing collections, requesting appointments, and placing orders. We’re excited by the early success.”

“Our partnership with FFANY has been incredible,” says Shohfi. “We’re honored to work with such a great organization.”

With the next FFANY Shoe Show approaching, exhibitors will again have the opportunity to be featured on POP-Market and FFaNY365, where qualified retailers can view and shop their collections online. Retail buyers can register and use FFANY365 and POP-Market.com for free.

“The future of wholesale footwear is online,” says Joe Moore, FFANY CEO. “Our goal is to see a day soon when industry players can’t remember operating without FFANY365.”