05 Jun FFANY365, the footwear industry’s new online wholesale marketplace, gains early traction
Wholesale fashion continues to evolve rapidly online. In January, POP-Market partnered with FFANY – the Fashion Footwear Association of New York – to launch FFANY365, footwear’s only online wholesale marketplace.
Powered by POP-Market’s innovative online wholesale platform, FFANY365 makes buying and selling wholesale footwear easier than ever before, enabling buyers to shop online 365 days a year.
In less than three months since launching, over 3,000 footwear retailers have already engaged more than 100 footwear brands participating on the site.
In addition to having 24/7 access to their favorite brands, footwear retailers receive real-time alerts on style updates, available stock, best-sellers, editors’ picks and more. They can also easily search and filter for new products by brand, category, price and delivery.
“Since launching FFaNY365, we’ve seen a great response from the footwear industry’s brands and retailers. It’s clear the industry sees the need to evolve to digital and is ready to move,” says Joe Shohfi, POP-Market CEO. “Every week, thousands of our qualified footwear retailers are engaging with new brands coming on the site – viewing collections, requesting appointments, and placing orders. We’re excited by the early success.”
“Our partnership with FFANY has been incredible,” says Shohfi. “We’re honored to work with such a great organization.”
With the next FFANY Shoe Show approaching, exhibitors will again have the opportunity to be featured on POP-Market and FFaNY365, where qualified retailers can view and shop their collections online. Retail buyers can register and use FFANY365 and POP-Market.com for free.
“The future of wholesale footwear is online,” says Joe Moore, FFANY CEO. “Our goal is to see a day soon when industry players can’t remember operating without FFANY365.”