22 Sep Skechers Performance Partners With Breast Cancer Care
Skechers Performance, a division of Skechers USA Inc., partnered with Breast Cancer Care, the only specialist U.K.-wide charity providing support for anyone affected by breast cancer.
For the first time in the U.K., Skechers Performance will launch a two-month marketing program that includes in-store, digital, print and social media executions. To commemorate the partnership, Skechers Performance is releasing a limited edition footwear collection marked with the iconic breast cancer awareness pink ribbon, which will be available in Skechers retail stores and online, late September 2016.
“We are proud to partner with Breast Cancer Care and help their cause, providing care, support and information to help thousands of people to find a way to live with, through and beyond breast cancer.” said Peter Youell, Skechers UK & Ireland managing director. “After seeing the success of previous partnerships, we wanted to continue and expand our support for breast cancer charities in the United Kingdom. In this new collaboration we wish to help raise awareness about all the incredible free services that Breast Cancer Care provides, including face-to-face support, vital information and the confidential Helpline.”
The Skechers Performance Breast Cancer Care collection includes the Skechers Gorun 400 and Gowalk 3 styles. A donation of £5 per pair sold will be donated to the foundation. The designs incorporate a black, white and charcoal colour pallet with the classic pink hue weave-in, with pink ribbon detailing on the heel.
The limited edition Skechers Performance Breast Cancer Care line is available at Skechers retail stores in the U.K and online at Skechers.co.uk throughout October.