Stride Rite Debuts RiteFit App

Stride Rite Debuts RiteFit App

Stride Rite launched its new RiteFit app, created to measure children’s feet with accuracy and ease, directly from an iPad. The RiteFit app is available for free on the iTunes App Store.

Until now, parents have struggled with getting a precise foot measurement outside of using a professional device in-store, making shopping online or without the child difficult. To solve this unique challenge and enable parents to shop confidently and conveniently, Stride Rite has collaborated with digital innovation partner MJD to develop this best-in-class solution to measure children’s feet, anytime and anywhere.

“Stride Rite fans have told us that getting the same great fit at home as they do in our stores is a must.  As the leader in children’s footwear, we know that an accurate fit means both size and width. The RiteFit app gives consumers all of this for free in the comfort of their home,” said Kristin Smith, Director, eCommerce.

Using the RiteFit app, simply take a photo of a child’s foot while standing on a reference object, such as an 8.5″x11″ piece of paper. The app then accurately measures the foot’s length and width, allowing parents to determine the correct shoe size. Other unique app features include the ability to track growth via charts, visualize a selection of styles through a “Virtual Try On,” and even share milestone and other information through social media. To engage kids, the app also offers “foot doodles,” fun art and characters that can be shared socially.

The Stride Rite Children’s Group, part of the Lifestyle Group of Wolverine World Wide, Inc. markets leading brands of premium children’s footwear in the United States, including Stride Rite, Saucony® Kids, Keds® Kids and Sperry Top-Sider® Kids, among others.