Sourcing Summit 2020 Sponsor | First Insight

First Insight is the world’s leading digital product testing and decision-making platform that empowers retailers and brands to incorporate the Voice of the Customer into the design, pricing, planning, and marketing of new products. Through the use of online consumer engagement, the First Insight solution gathers real-time consumer data and applies predictive analytic models powered by AI to create actionable insights, which drive measurable value. Retailers, manufacturers, and brands use the First Insight solution to design, select, price, plan, and market the most profitable new products for reduced markdown rates and improved sales, margins, and inventory turnover. Customers include some of world’s leading vertically integrated brands, sporting goods companies, department stores, mass merchant retailers, and wholesalers. For further information, please visit

For more information, contact Gretchen Jezerc