Sourcing Summit 2021 Sponsor | First Insight

First Insight is one of the world’s leading Experience Management (XM) platforms that empowers companies to significantly incorporate the Voice of the Customer into the design, pricing, planning and marketing of products and service offerings. Through the use of online consumer engagement tools, the First Insight platform gathers real-time consumer data and applies predictive analytic models to create actionable insights to power decisions which drive measurable value. Customers include some of the world’s leading vertically integrated brands, sporting goods companies, department stores, consumer products companies, mass merchant retailers and wholesalers. For further information, please visit www.firstinsight.com.

For more information, contact Gretchen Jezerc

Learn More with First Insight

  • Why First Insight? [Link]
  • Forbes – Top Predictions for Retail 2021 [Link]
  • Selection, Pricing, Planning and Targeting with First Insight [Link]
  • Experience Management Powered by Predictive Analytics [Link]
  • First Insight Solutions for Retail’s Greatest Challenges [Link]
  • First Insight’s latest consumer report 
    • Coronavirus v9: Consumer Shopping Behavior as Vaccines Roll Out [Link]
  • Footwear News Webinar – Winning Product Experiences: How Kohl’s Creates Value with Predictive Analytics and Product Differentiation (full video + highlight clips) 
    • Full Presentation [Link] 
    • Jim Shea & Dan Plas | Why COVID is Driving the Need for Retail Transformation [Link] 
    • Dan Plas | Kohl’s + Predictive Analytics [Link] 
    • Dan Plas | The Importance of Engaging with the Consumer [Link] 
    • Jim Shea & Dan Plas | The Importance of Being Consumer-Led & Data-Informed [Link] 
    • Dan Plas & Jim Shea | How to Do More with Less & Serve the Consumer Better with SKU Rationalization [Link] 
    • Dan Plas & Jim Shea | The Acceleration and Importance of Innovation [Link] 
    • Dan Plas & Jim Shea | Advantages of Predictive Analytics for Wholesalers & Retailers [Link] 
    • Jim Shea | Where First Insight is Headed… Experience Management [Link] 
  • FDRA Webinar – Dan Post Boot Camp: Digital Product Testing Drives Speed, Sell-in and New Style Success 
    • Full Presentation [Link] 
    • Saving Time and Money within the Product Development Cycle [Link] 
    • Optimizing Assortments to Get the Right Product to the Right Consumers [Link] 
    • Supporting Sell-in to Retailers by Leveraging First Insight Results [Link] 
    • Testing Consumer Value Perception Using First Insight [Link] 
  • WWD Webinar – COVID as Catalyst: Emerging Stronger with Customer-Centric Digitalization (full video + highlight clips) 
    • Full Presentation [Link] 
    • Jim Shea – First Insight’s Consumer Study Findings – An overview [Link] 
    • Jim Shea – First Insight Overview [Link] 
    • Why Now Is the Time for Digital Transformation [Link] 
    • Why Wolverine Worldwide Partnered with First Insight [Link] 
    • Lindsey Goodman – Accelerating Digital Processes [Link] 
    • Reducing Costs & Increasing Speed to Market [Link] 
    • Delivering Products Consumers Really Want [Link] 
    • Optimizing Assortments to Uncover Sales Opportunities [Link] 
    • What’s Next for Wolverine Worldwide and First Insight [Link] 
    • The Importance of Consumer Insights in Today’s Environment [Link]
  • WWD Webinar – Notable Feet: How Customer-Driven, Digital Product Development Helps Crocs Navigate Market Disruptions (full video + highlight clips) 
    • Full Presentation – [Link] 
    • How FI Works – Voice of the Customer [Link] 
    • Consumer Views on Coronavirus Over Time [Link] 
    • Digital Transformation [Link] 
    • Crocs – Determining the Right Colors and Graphics with FI [Link] 
    • De-risking Crocs’ Extension into Sandals with FI [Link] 
    • Crocs – Understanding Differing Preferences Across the World [Link] 
    • What is happening today with Coronavirus [Link] 
  • WWD Webinar – Crisis Management: Supply Chain, Technology, and Infrastructure (full video + highlight clips) 
    • Full Presentation [Link] 
    • Diane Ellis – The Importance of Consumer Insight and Infrastructure [Link] 
    • Diane Ellis – The Importance of Leadership and Communication [Link] 
    • The Impact on Coronavirus on Consumer Purchase Decisions and Behaviors [Link] 
    • Key Questions Retailers and Brands are Facing During Coronavirus [Link] 
    • Steve Riordan from Kalypso – Tactics for Now and Next [Link] 
    • Diane Ellis – Top of Mind for CEOs During Coronavirus [Link] 
  • WWD Webinar – Speed and Sustainability: The Digital Supply Chain of the Future with Li & Fung (full video + highlight clips)
    • Full Presentation [Link] 
    • Sean Coxall – Wake Up to New Tech [Link] 
    • Innovation – L&F [Link] 
    • Speed to Market – L&F [Link] 
    • Key Impacts & Case Study – L&F [Link] 
    • Digitalization – L&F + FI [Link] 
    • The Digital Supply Chain of the Future – L&F and FI [Link] 
    • Case Studies: Improving Speed to Market and Pipeline Efficiency [Link] 
  • First Insight + Kalypso Webinar – Outlook 2021: Next-Gen XM + Digital Transformation Maturity 
    • Full Presentation [Link] 
    • Gretchen Jezerc – The Evolution of Retail & The Changing Consumer [Link] 
    • Gretchen Jezerc – The Importance of Next-Gen Experience Management [Link] 
    • Will Yester – Digital Transformation Maturity with DPC Adoption [Link] 
  • First Insight/Columbus Consulting Digital Event – Outsmarting Disruption: Navigate Assortment and Pricing Decisions with Voice of Customer Analytics (full video + highlight clips) 
    • Full Presentation [Link] 
    • Daniel Binder – The Strategic Context of COVID-19 [Link] 
    • David Binder – The Strategic Importance of Analytics [Link] 
    • Dr. Mark Chrystal – What Led rue21 to Move to Digital Testing [Link]
    • Using FI for Digital Line Reviews [Link] 
    • Jim Shea – How FI Works [Link] 
    • Jim Shea & Dr. Mark Chrystal – Using First Insight for Digital Line Reviews – [Link] 
    • Richard Pedott – Customer Driven Insights Enable Optimization [Link] 
    • Bradley Eckhart – Framing Up Modifications to Future Assortments [Link] 
    • Dr. Mark Chrystal – rue21’s Most Critical Decisions [Link] 
  • Video Case Study – Marks & Spencer – Putting the Customer at the Center with First Insight [Link
  • MarketScale Podcast, Retail Refined – What Can Retailers Expect in 2021? [Link]