Puma and Fossil Group will collaborate to develop an extensive range of Puma-branded watches and smartwatches, with products planned to be launched in 2019.

Bjørn Gulden, CEO of Puma, said, “Time makes or breaks athletes, which is why the right partner for watches and wearables is particularly critical to our brand. We are pleased to team up with Fossil Group, whose strong focus on innovation will help us make products that fit the needs of our consumers and the world’s fastest athletes.”

“Puma is one of the world’s leading sports brands.  We are excited to partner with them and bring our world class design and distribution capabilities to the PUMA watch collection,” said Kosta Kartsotis, CEO of Fossil Group.

The new products will be available, amongst others, through select department stores, specialty retailers and e-commerce channels in Fossil Group’s global network.

Puma’s previous collaboration for PUMA watches with MYWA Swiss Watch & Jewelry ltd ended in December 2016.