Cherie Blum is COO of Adesso-Madden, Steve Madden’s Private Label Division. In this role, Cherie drives value through streamlined operational processes while focusing on individual customers business models. She also leads Adesso-Madden’s Global Sourcing Initiatives. Over the course of Cherie’s 20+ year career in Private Label footwear, she has worked with retailers like Target, Walmart & Payless Shoe to help them grow and elevate their Owned Brand product in the Men, Women’s and Kids categories. She is a 4- time winner of Target’s Vendor of the Year award. Cherie lives in New York with her husband and daughter and their dog Spiegelman.