26 Jul Brooks Running Releases New FastTrack Mobile Application
Following the successful launch of Brooks Running Company’s FastTrack desktop application, the company is releasing a new mobile version. The Brooks FastTrack mobile application acts as a one-stop-shop for retailers to manage orders, check inventory and drop-ship directly to customers both inside and outside the physical retail store directly from a smartphone.
Available on Android and iOS, Brooks FastTrack mobile has already rolled out to nearly 1,500 top running retailers across the country.
“We are thrilled by the positive feedback our FastTrack desktop application has received and are excited to offer our retail partners a mobile version that provides increased flexibility and more opportunity to connect with runners,” said Mike Billish, vice president of U.S. sales, Brooks Running. “Specialty running retailers are experts at bringing the running community together. With FastTrack mobile, retailers will now have the opportunity to bring their unparalleled expertise and service directly to runners.”
Brooks FastTrack acts as an extended aisle for specialty running stores who often have limited space to stock product. Within the application, store associates can manage the daily functions of their business including planning and managing orders, checking inventory and accessing product information. In addition to these daily business functions, FastTrack makes it possible for stores to take their experience on the road. With FastTrack mobile, retailers have the flexibility to fit and sell product from anywhere they can bring their smartphone, including gyms, local races, community meet-ups and much more.
“The Brooks FastTrack mobile application has been a game changer for Charm City Run,” said Tom Mansfield, vice president of retail business at Charm City Run. “With Brooks FastTrack, we have the ability to bring our service and expertise directly to runners. This flexibility makes it possible for us to introduce our brand to runners in new ways and empowers us to fit, sell and drop-ship directly to the runner, making the entire experience seamless.”
The Brooks FastTrack mobile application began rolling out to retailers in the U.S. and Canada on July 9 and will roll out globally throughout the balance of 2018. More additional information is available by e-mailing firstname.lastname@example.org.