DSW Launches New Loyalty Program

DSW Launches New Loyalty Program

DSW announced the launch of DSW VIP, a redesigned loyalty program for the company’s 25 million members. The new program provides new benefits, tiers, experiences and more.

“DSW has been an innovative leader in loyalty since we launched our first rewards program 20 years ago, and since then our 25 million members have enjoyed great perks,” said DSW Chief Operating Officer Michele Love. “The new DSW VIP program continues this legacy by offering members compelling benefits and emotional experiences when they shop for shoes. We want to inspire their self-expression. Our customers are very important people, so we want every member to feel like a VIP when they shop at DSW.”

DSW designed key program elements around customer feedback, including the ability to earn points by donating shoes, to earn more rewards more often and to receive free shipping on anything.

The new program now includes three tiers: VIP Club (free to join), VIP Gold ($200 annual Spend) and VIP Elite ($500 annual spend). All three tiers receive birthday rewards, while Gold and Elite can also give two $5 birthday rewards to friends and enjoy early access to exclusive offers and events.

The loyalty program is about more than just creating engaging customer experiences that inspire self-expression; it’s also about giving back. In-store shoe donations will benefit DSW’s philanthropic partner Soles4Souls, which creates sustainable jobs and provides relief through the distribution of shoes and clothing in the U.S., Canada and around the world.

More details on the program are available here.