23 Aug Foot Locker Launches New ‘Discover Your Air’ Campaign Featuring Exclusive Nike Air Sneakers
Foot Locker announced the launch of the new “Discover Your Air,” campaign which will serve as the creative platform for all Nike Air product and related content at Foot Locker.
The campaign will kick off with two collections, the Nike Air Origins pack on Aug. 23 and the Nike Air Frequency pack to follow on Sept. 15.
Nike athlete and NBA forward Jayson Tatum kicked off the integrated campaign by “unearthing” a time capsule filled with some of the most beloved items from the ’90s, including a pair of shoes from the Nike Air Origins pack.
“Our Foot Locker shoppers have come to expect the most extensive collection on Nike Air products–and this summer is no different,” said Patrick Walsh, vice president of marketing for Foot Locker North America. “Tapping into the ’90s and the retro-style trend, the Nike Air Origin and Frequency collections are dropping with a lot of anticipation. With these launches, the momentum of ‘Discover Your Air’ is just getting started.”
Elevated “Discover Your Air” experiences will come to life in select local markets, starting with a skate party in Atlanta on August 24-25 and a Foot Locker takeover in Houston September 3-4. Consumers will get to experience elevated shopping experiences, local eats and giveaways for two days, immersing themselves in ’90s style and culture inspired by the Nike Air Origins and Frequency packs.
“Discover Your Air” will continue with the launch of the Nike Frequency pack, which features an iconic Nike Air colorway saluting ’90s culture. Foot Locker will also invite notable taxi riders to join a Nike Air and ’90s trivia-inspired game.
Created by Bullish, the digital content for “Discover Your Air” can be viewed on Foot Locker’s Instagram and YouTube channels, unearthing additional content from key influencers in the hip-hop, style and culture space through mid-September.
The Nike Origins AM Plus, AM 97 and AM 95 will drop on Aug. 23 at Foot Locker. The style-centric drops will continue with the release of Nike Frequency AM Plus, AM 97 and AM 95 on September 15.