16 Nov Holiday Shoe Retail Survey: Sneakers and Amazon Are the Big Winners This Holiday Season
For Immediate Release:
Contact: Andy Polk (202-737-5660)
National Shoe Retail Survey Shows a Big Holiday Season for Sneakers and Women’s Boots…51% of all holiday shoes sales will happen Black Friday and Cyber Monday…Amazon will account for nearly 50% of all shoe purchases online
The Footwear Distributors and Retailers of America (FDRA) conducted a nation-wide shoe sales survey, from November 5 – 8, 2017, on behalf of its footwear retail members. Released today, this annual footwear survey gives critical insights to footwear consumer buying habits during the biggest sales period of the year. FDRA is the footwear industry’s business and trade association, representing over 80% of all shoe retailers from Target to Foot Locker and Famous Footwear to Zappos.
“FDRA’s 2017 Holiday Shoe Sales Survey shows that consumers are looking to buy shoes earlier this holiday season than last year, with 51% of respondents saying they would make their purchase between Thanksgiving and December 1st,” said FDRA President and CEO Matt Priest. “This is important for retailers to note so their inventory is ready in-store for Black Friday and in their warehouses for Cyber Monday, as sales during this period may be more robust than expected. The report also showed that 61% plan to spend over $100 on shoes this holiday season, up from 2016. Casual sneakers are the most sought after item again at 34%, especially in the western part of the country where nearly every other shoe purchase will be a sneaker, while 26% of all females across the country plan to purchase fashion boots.”
FDRA’s 2017 Holiday Shoe Sales Survey can be found here
Please email apolk@fdra.org if you would like to interview FDRA’s President and CEO on this national survey.
Other noteworthy highlights in this survey:
- 61% of respondents said they plan to purchase footwear in a physical store with 39% reporting they will shop and purchase online.
- Online Shoppers are going to Amazon 48% of the time for their footwear purchases up slightly from last year where 44% reported using Amazon.
- Males are more likely to go to Amazon (58%) than females (42%). Females are more likely to shop at retailers’ sites (18%) than males (8%).
- A plurality of shoppers (45%) are conducting their shoe research while shopping in stores, 32% are using retailer websites only 3% are currently using social media like Facebook.
- Males were most likely to purchase casual sneakers (35%) and performance sneakers (30%) while females were also most likely to purchase casual sneakers (34%) and fashion boots (26%).
- Casual sneakers are the most popular in the western part of the country (42%) then in the South (38%), the Northeast (29%) and the Midwest at 25%.