22 Feb Injinji Expands E-Commerce Portfolio In North America
Injinji, the sock specialist, expanded its e-commerce offering in North America to include a Canadian shipping option.
The new option will allow Canadian consumers to directly purchase Injinji products from the brand with premium shipping services from FedEx including next day delivery.
The move is a response to the increasing demand for Injinji product across North America. Before February 2019, Canadian consumers had the option to buy Injinji products directly from various retail partners and Mountain Equipment Co-op (MEC). Uber Sports, Injinji’s Canadian distributor of record, will continue to service MEC and other retail partners in Canada.
“The demand for Injinji in Canada has been growing for some time, and we’ve had great success with our partnership with MEC,” said Injinji CEO and President Jason Battenfield. “Our brand is built upon listening to our fans’ needs and servicing our loyal community, so we’re thrilled to make Injinji product available at Canadian doorsteps through direct-to-consumer channels faster and easier than ever before.”
“We’re in the middle of an exciting era of brand expansion,” said Injinji Director of E-commerce and Operations Claire Kooperman. “2019 is an exciting year in which the key facets of our business, our online presence and product innovation, are growing to showcase our passion in giving our adventure-loving fans what they need, when they want it.”