Mizuno, Fleet Feet Again Team Up For Project Zero

Mizuno, Fleet Feet Again Team Up For Project Zero

For the second straight year, Mizuno USA Inc. and run specialty franchise Fleet Feet have teamed up on a running shoe collaboration, and their goal is to raise funds for breast cancer research.

The two companies are again united on Project Zero, an initiative that centers on a men’s and women’s running shoe that Mizuno designed and will be sold in Fleet Feet stores in late summer through the fall.

While most of the marketing will happen in the period leading up to and during October—Breast Cancer Awareness month—Mizuno unveiled the shoe at Fleet Feet’s National Franchise Conference last month in Minneapolis, MN, for the franchise owners who will be selling it in their stores…Read the full article on SGB Media.