Neil Cole Forms Tech Firm

Neil Cole Forms Tech Firm

Neil Cole, former chairman and founder of Iconix Brand Group, Inc., announced the formation NextRev Commerce, a venture incubated by Cole’s newly launched company, Next Retail Concepts.

NextRev will utilize XR technologies “to power next generation immersive shopping experiences to enhance brand engagement, deepen consumer experience and ultimately, disrupt and transform e-commerce.” Neil Cole will serve as the Chief Executive Officer and Serge Kassardjian will serve as the Chief Operating Officer of NextRev Commerce.

Cole will serve as the chief executive officer and Serge Kassardjian will serve as the chief operating officer of NextRev Commerce.

Cole commented, “We believe that over the next few years, developing technologies and computing surfaces will dramatically change commerce, consumer behaviors and the way we interact with brands. We are energized to be able to offer immersive solutions that will improve the consumer branded commerce experience.”

Next Retail Concepts, founded in November 2017 by Cole, is a retail technology and brand management company specializing in the growth and scale of consumer lifestyle brands through a vast network of global partnerships and innovative commerce solutions. Next Retail Concepts has incubated two related ventures: NextRev Commerce and NextBrand Group, which focuses on the monetization, acquisition and growth of consumer lifestyle brands. For additional information visit