OrthoLite Makes Strategic Hires

OrthoLite Makes Strategic Hires

OrthoLite, the maker of insoles, announced the hiring of Milton Brice as chief financial officer and Mark Coffield as general manager, Vietnam, as the company continues its global expansion and growth. These two new hires are strategic moves that will help to accelerate key business priorities for OrthoLite such as the development of innovative technology for its brand partners and building out its manufacturing footprint around the world.

As CFO, Brice will be tasked with overall financial direction for OrthoLite. His previous experience in managing emerging markets both in Asia and South America with The Hershey Company uniquely positions him to make critical impact in his new role as OrthoLite expands in Asia.

Coffield joins the OrthoLite team to lead efforts in Vietnam, where OrthoLite recently opened a new manufacturing facility as the company continues expansion in the region. He brings rich background and experience in the sporting goods industry to his new role, having held international and domestic positions with brands such as Dick’s Sporting Goods, Nike and Under Armour, among others, previously.

“Both Milton and Mark bring great expertise, leadership skills and fresh thinking to the global OrthoLite team,” said Glenn Barrett, CEO of OrthoLite. “We are thrilled to welcome them into the OrthoLite family. Asia, and Vietnam in particular, is a high priority market for us as we continue to expand both our valued brand partner relationships and our vertically integrated manufacturing capabilities and adding this talent to the team will bring the deep experience we need for continued growth and success this year.”

American owned and operated, OrthoLite has sales offices in the United States, Vietnam, Asia and Europe as well as manufacturing facilities in China, Vietnam, Indonesia and Brazil.