Pentland Brands Targets International Growth With New Executive Team Structure

Pentland Brands Targets International Growth With New Executive Team Structure

Pentland Brands has announced new executive team responsibilities, and the addition of a new chief marketing officer role, to help drive the international growth of its portfolio of sports, outdoor and active brands.

Richard Newcombe, pictured right, currently president of the footwear division, was appointed president, EMEA. While continuing to lead the footwear division, Newcombe will be responsible for increasing brand presence and sales across priority EMEA markets.

Andy Long, CEO, continues to lead the executive team with Chirag Patel taking on deputy CEO responsibilities, alongside his current role as COO, which includes overseeing the Pentland Brands business in the Americas.

In addition, recruitment has started for a chief marketing officer. This new role, reporting to Patel, pictured bottom left, will take responsibility for strategy, product and marketing across the brand portfolio.

Matt Rock continues as president, Asia Pacific and global supply chain, Katrina Nurse, who joined the business from Selfridges in 2018, continues as chief finance officer and Katrina Wright continues in her role as chief human resource officer.

Long said, “Following our business transformation and our recent brand acquisitions, the exec team roles will focus on delivering international growth, while making sure that our brands continue to evolve and respond to the fast-changing needs of our retailers and consumers.

“Chirag and Richard’s additional responsibilities are an acknowledgment of the significant impact they have had, and the pivotal role they play, in leading our organisation.”

After 10 years at Pentland Brands, Carl Davies, president, EMEA & Americas, will leave the business at the end of September.