19 Jul The North Face To Celebrate Global Climbing Day
The North Face said the company is again partnering with dozens of climbing gyms and facilities worldwide to celebrate Global Climbing Day (August 18, 2018) and offering climbing opportunities in cities in the U.S., China, Europe, Canada and Mexico.
Globally, the brand will donate $1 for every person who climbs at one of the more than 150 participating gyms on August 18 up to $100,000. Funds will go to Khumbu Climbing Center.
“Last year, more than 20,000 people worldwide participated in Global Climbing Day,” said Tom Herbst, global vice president of marketing at The North Face. “We hope to get 100,000 people climbing across the climbing community this year. We want this day to be a reminder of the type of community we all want to live, work and play in–one that is inclusive, inspiring and unifying.”
To celebrate the connections made while climbing, The North Face is releasing a limited series of “Walls are Meant for Climbing” products this summer, with designs in multiple languages to reflect the diverse communities participating in Global Climbing Day across the globe.
This year, North Face is also a sponsor of Psicobloc, the 2018 Deep Water Solo Climbing Series, which takes place in Park City on August 3-4 and in Montreal on August 24-26.
The North Face has a long history of supporting the climbing community through sponsorship of athletes including Alex Honnold and Ashima Shiraishi, and through the support of non-profit organizations like USA Climbing, The Trust for Public Land and the Access Fund and the American Alpine Club, all of which focus on access, conservation and education. They are the national sponsor of Paradox Sports Adaptive Climbing Initiative, which is making the sport of climbing accessible in climbing gyms to people with physical disabilities.
In the U.S., The North Face continues its partnership with The Trust for Public Land to support the installation of public climbing walls in more communities, with a focus on underserved areas and making the sport more accessible to all. For more information on “Walls Are Meant for Climbing” and Global Climbing Day, visit thenorthface.com/walls.
In June, The North Face celebrated the completion of its first free, public bouldering wall in the Montbello Open Space Park, near Denver. The park is a soon to be completed, 4.5-acre green space serving 40,000+ low-to moderate-income youth and families from the area. The company is in the process of identifying other locations in the U.S. where it will support installation of public climbing boulders, and will announce those as they are confirmed.