WIFI Impact Awards

WIFI Impact Awards


Contact: Terri Rawson, 781.736.1525


Six outstanding women leaders to be honored at the second annual event during FN Platform in Las Vegas, presented by Skechers

WALTHAM, MA (January 25, 2018) — Two Ten Footwear Foundation, the national charitable foundation of the U.S. footwear industry, together with Presenting Sponsor Skechers, announced today the recipients of its second annual Women In Footwear Industry (WIFI) Impact Awards. Six women will be honored during the cocktail and networking event, scheduled for Tuesday, February 13th during the FN PLATFORM trade show in Las Vegas.

The Two Ten WIFI Impact Awards, which include the Advancement, Influencer, Leadership, and Community Awards, were developed to recognize industry women for their professional accomplishments, and for their commitment to the WIFI mission.

“The footwear industry has such a diverse and accomplished group of women. We are proud to recognize some of them in this forum,” said industry veteran Carol Baiocchi, who co-founded Two Ten WIFI in 2010 with Diane Sullivan, CEO, President and Chairman of Caleres.

Sullivan, who will be on hand to present the awards added, “Since the inception of WIFI, we have seen tremendous growth and sense of community among women in the footwear industry. The Impact Awards provide a forum for recognizing the industry’s influential women leaders in a visible and meaningful way, while elevating the importance and relevance of WIFI.”

The WIFI Advancement Award is given to a woman who has contributed to the advancement of women and female leaders in the industry. She is a trailblazer for women on her team, always searching for additional opportunities for their career growth and development. This year’s award will go to Wendy Wood Yang, President of HOKA, Teva, and Sanuk at Deckers Brands for her commitment to cultivating and elevating female talent in the footwear industry.

The WIFI Influencer Award recognizes a woman has been a trailblazer in the industry. She is a risk taker, and has done something extraordinary that sets her apart from her peers all while staying true to herself. This year’s award will go to Jodie Fox, Co-Founder and Chief Creative Officer of Shoes of Prey for her vision, leadership and creativity growing Shoes of Prey into a

global multi-million dollar enterprise through customization and on-demand manufacturing at scale, making minimum order quantity of one and two week replenishment cycles.

The WIFI Leadership Award recognizes a woman who has been in footwear for most of her career, and is selected for her leadership, passion, reputation and impact on the footwear industry. This year the committee chose three senior leaders at Steve Madden who have made a significant contribution to the company’s success; Amelia Newton Varela, President, Gabriella Weiser, Vice President of Marketing and Karla Frieders, Chief Merchandising Officer.

The WIFI Community Award is reserved for a woman who has played a significant role in the growth of WIFI, actively encouraging women in the footwear industry to get involved through the mentoring program, national or regional WIFI events or participate in the lunch and learn program. This year’s honoree is

for her dedication and

success growing the Seattle chapter of WIFI.

“Skechers is pleased to be the Presenting Sponsor of the Two Ten Footwear Foundation’s WIFI Impact Awards in 2018,” said Michael Greenberg, President, SKECHERS USA Inc. “There are so many talented women in the footwear industry whose significant contributions have helped shape the future of this business, and we are thrilled to support Two Ten in recognizing them for their efforts.”

About WIFI

Co-founded by industry leaders Diane Sullivan and Carol Baiocchi, Two Ten WIFI connects and inspires the industry’s most influential women and next generation leaders. The annual WIFI Impact Awards recognizes industry women for their accomplishments and their commitment to the WIFI mission. For more information about the Two Ten WIFI Impact Awards, including registration to attend, please visit www.twoten.org or contact Kirsten Nelson at knelson@twoten.org.

About Two Ten Footwear Foundation

Founded in 1939, Two Ten Footwear Foundation is the national charitable foundation of the footwear industry, providing emergency financial assistance, natural disaster recovery, counseling services, scholarships, and community building programs that improve the lives and careers of thousands of footwear employees in the United States every year. The only industry- centric foundation in the country, Two Ten brings footwear people together to support each other during times of crisis and to build a sense of community that ensures a bright future for our industry’s workforce. For more information, please visit www.twoten.org.

Alison Prince, Vice President, Divisional Merchandise

Manager, Full Price Women’s Active & Kids’ Shoes at Nordstrom


SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. SKECHERS footwear is available in the United States and over 160 countries and territories worldwide via department and specialty stores, more than

2,438 SKECHERS Company-owned and third-party-owned retail stores, and the Company’s e- commerce websites. The Company manages its international business through a network of global distributors, joint venture partners in Asia and the Middle East, and wholly owned subsidiaries in Canada, Japan, throughout Europe and Latin America. For more information, please visit www.skechers.com.