17 Jul Adidas, Nike present cases for top World Cup brand
The World Cup is all over but the shouting between Nike and Adidas about who had the more successful tournament---a comparison. ...
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06 Jul World Cup cleats and goals tracked closely by Nike, Adidas
Through Friday, Nike cleats had accounted for 70 of the 149 World Cup goals scored, Adidas 65, Puma 8, Mizuno 3 and Warrior 3, according...
10 Jun Adidas and Nike jostle for edge at the World Cup
"It's the World Cup. It's do or die. Win or go home," said adidas merchandise manager Peter Hong, alluding to more than the on-field competition...
31 May World Cup showdown pits two soccer behemoths: Nike vs. Adidas
For more than five decades, Adidas has been able to claim supremacy in the world of soccer gear sales. Umbro, Puma and others have provided...
26 Apr Nike, in advance of World Cup in Brazil, introduces products, video
With 2 billion worldwide customers up for the taking Nike, Adidas and, to a lesser extent, Puma are waging a pre-tournament marketing battle for soccer...
28 Dec Nike accounts for more than half of Finish Line sales, executive says
Beginning this spring, Finish Line became the exclusive athletic footwear partner of Macy's. Finish Line executives have said they expect the partnership to boost sales...
26 Nov FIFA World Cup Brazil pairings are about to be set and Nike takes an early lead
The champion is not known, of course, but the edge at this early stage of the game goes to Nike with 10 teams, Adidas with...
08 Nov Nike names Scott LeClair as VP of action sports
"We're very pleased that Scott will lead us forward. He is a proven leader with strong brand expertise and his deep knowledge of action sports...
19 Sep How the Tablet Has Transformed the Retail Experience
Retail stores aren't wasting any time and are increasingly embracing tablets to boost sales, enhance brand experiences, and build brand loyalty in some exciting ways....
26 Jun Other shoe brands follow in Oregon footsteps of Nike, Adidas
It's been two decades since Rob Strasser, a former Nike executive, convinced Germany-based Adidas to pick up and move its North American headquarters from New...
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