17 Jul Adidas, Nike present cases for top World Cup brand
The World Cup is all over but the shouting between Nike and Adidas about who had the more successful tournament---a comparison. ...
Puma Tag
06 Jul World Cup cleats and goals tracked closely by Nike, Adidas
Through Friday, Nike cleats had accounted for 70 of the 149 World Cup goals scored, Adidas 65, Puma 8, Mizuno 3 and Warrior 3, according to the website soccerbible.com. But the site also showed the Adidas F50 with a slight edge as the top goal...
10 Jun Adidas and Nike jostle for edge at the World Cup
"It's the World Cup. It's do or die. Win or go home," said adidas merchandise manager Peter Hong, alluding to more than the on-field competition in Brazil....
31 May World Cup showdown pits two soccer behemoths: Nike vs. Adidas
For more than five decades, Adidas has been able to claim supremacy in the world of soccer gear sales. Umbro, Puma and others have provided a shove here and there. But Adidas was king of the mountain. Now Nike, having only truly devoted its resources...
26 Apr Nike, in advance of World Cup in Brazil, introduces products, video
With 2 billion worldwide customers up for the taking Nike, Adidas and, to a lesser extent, Puma are waging a pre-tournament marketing battle for soccer supremacy. The World Cup has become an opportunity every four years for the brands to seek significant movement in their...
28 Dec Nike accounts for more than half of Finish Line sales, executive says
Beginning this spring, Finish Line became the exclusive athletic footwear partner of Macy's. Finish Line executives have said they expect the partnership to boost sales by about 30 percent -- about $350 million to the company's $1.4 billion yearly sales. The partnership, announced last year,...
26 Nov FIFA World Cup Brazil pairings are about to be set and Nike takes an early lead
The champion is not known, of course, but the edge at this early stage of the game goes to Nike with 10 teams, Adidas with 8, and Puma with 8, "other" with 6. Adidas can claim the top four ranked teams in FIFA, with Spain,...
08 Nov Nike names Scott LeClair as VP of action sports
"We're very pleased that Scott will lead us forward. He is a proven leader with strong brand expertise and his deep knowledge of action sports will be instrumental as we continue to build our business globally," said Jayme Martin, vice president and general manager of...
19 Sep How the Tablet Has Transformed the Retail Experience
Retail stores aren't wasting any time and are increasingly embracing tablets to boost sales, enhance brand experiences, and build brand loyalty in some exciting ways. It is no surprise that traditional brick-and-mortar stores are upping the level of technology in their locations to enhance their...
26 Jun Other shoe brands follow in Oregon footsteps of Nike, Adidas
It's been two decades since Rob Strasser, a former Nike executive, convinced Germany-based Adidas to pick up and move its North American headquarters from New Jersey to Portland. Since then, a number of shoe and sports apparel brands have followed suit -- most recently and...
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