Keen recently launched the Keen Utility Road Show, a cross-country road trip delivering an Keen Utility experience to retailers, job sites and hard-working individuals across America.
The 40-foot Road Show rig is bringing an interactive opportunity to experience the brand. The rig allows end-users to review Keen Utility’s entire product line, try-on some of key products, get fitted by experts, participate in fun contests, and share their own stories.
The Road Show helps kick off Keen Utility’s “Work Monumental. Live Monumental” campaign designed to highlight the real stories of today’s workers, from their expertise in their trade to their life outside of work.
“The Road Show offers us the opportunity to connect with today’s workers in a more meaningful, personal way,” said Chris Heffernan, general manager of Keen Utility. “By giving visitors an immersive brand introduction, we’ve created a platform that allows us to not only showcase how our brand stands apart, but also helps us learn what today’s builders, makers and do-ers expect from safety footwear.”
The Keen Utility Road Show hit the road in late spring throughout the Pacific Northwest and worked its way down the West Coast before heading into the Southwest. Regional stops include established Keen Utility retailers, and select job sites including breweries, factories and other businesses whose environments demand protective footwear. The Road Show also serves as a tactic to support and engage with retail partners, raising brand awareness and ultimately driving customers to their stores.
“Our experience with the Keen Utility Road Show was great!” said Tami McKay, manager for Whistle Workwear. “It sparked a great flow of customers through the store, many of them purchasing footwear that they were introduced to on the truck. The Keen Utility staff on site was very knowledgeable and really engaged with customers, many of whom were not familiar with the brand before encountering the Road Show.”
The Keen Utility Road Show rolls on through Fall 2017. For more information on the Keen Utility Road Show and a list of upcoming stops, visit http://Keenfootwear.com/Keenutility-roadshow or follow the brand on Facebook, Instagram and Twitter.