27 Feb Icebug to Sponsor Obstacle Course Racing World Championships
Icebug USA, Inc., a subsidiary of Icebug AB headquartered in Gothenburg, Sweden, renewed its partnership with the Obstacle Course Racing World Championships (OCRWC) as the exclusive shoe partner for the October 2015 event. The partnership will allow Icebug to continue sharing its high-quality footwear lineup with some of the best athletes in the world, while also introducing new products into one of the fastest growing sports markets throughout 2015.
“Icebug is a committed partner to OCRWC and excited to be a part of this exciting new sport,” said Evan Wert, President of Icebug USA. “We supported their 2014 event last year and received a fantastic response from the competitors. Additionally, we will be reaching out to the OCR community throughout the year to help us continue to build the ultimate in OCR and trail running footwear.”
As part of the partnership, Icebug footwear will be available for purchase at the OCRWC on Oct. 17 and 18 in Cincinnati, Ohio, and will also be featured throughout the year on OCR Gear, the world’s first online retailer focused specifically on Obstacle Course Racing gear and apparel, as well as on partner sites such as MudRunGuide.com. In addition to being the official footwear of the OCRWC, Icebug will also develop and produce limited edition products and footwear specific to Obstacle Course Racing.
“We are thrilled to renew our partnership with Icebug,” said OCRWC Founder and CEO Adrian Bijanada. “We take pride in serving as innovators within the Obstacle Course Racing industry and we’re fortunate to work with another organization such as Icebug that shares that vision and has similar goals.”