03 Mar Sports Authority to Introduce Exclusive Prince Collection
Sports Authority will launch Prince, the iconic tennis brand, as an exclusive performance apparel line. The spring collection launches March 2015, and will be available only at Sports Authority locations and online at sportsauthority.com.
A leader in the racquet sports industry, Prince has traditionally focused on racquets, strings, balls and footwear as its key product offering. In time for the 2015 tennis season, the exclusive collection features men’s, women’s, and kids performance tennis apparel that compliments Prince’s hardlines assortment. The new line will further enhance Sports Authority’s vast selection of Prince merchandise, making it a destination for both recreational and competitive tennis players.
“We are excited to bring the new Prince performance apparel collection to Sports Authority. Prince is a recognized leader in tennis equipment, and now extending that same expertise to tennis apparel and accessories. We are thrilled to partner with Sports Authority, on this brand to further solidify their position as a designated sports brand destination.” said Nick Woodhouse, President and CMO of Authentic Brands Group (ABG), the owner of Prince.
The line offers head-to-toe performance tennis apparel that incorporates on trend, fashion elements. Abstract and floral prints, geometric patterns and vibrant tones are featured on classic tennis silhouettes including polos, crew necks, fitted tanks, pleated skorts and various styles of socks. Enhanced with UV protection, comfort stretch and moisture-managing fabrics, the collection focuses on performance technology for optimal function.
“We are dedicated to providing our customers with the greatest products from world class sports brands such as Prince,” said Stephen Binkley, executive vice president and chief merchandising officer of Sports Authority. “Prince is a leader in the tennis category and we are excited to offer our customers apparel that not only performs at the highest level, but also looks great in action.”
Sports Authority customers and tennis enthusiasts are also invited to join The League, Sports Authority’s loyalty program, which gives members a point for every dollar spent. Within a quarterly period, members who earn 100 points or more will receive 5 percent back on all in-store purchases.
The launch will be supported by a fully integrated marketing program that builds brand awareness with new and existing customers. For more information about Prince visit PrinceTennis.com, Facebook, Twitter and Instagram.