18 Jun Brooks Appoints Leo Burnett as Advertising Agency
Brooks Running Company appointed Leo Burnett as its global creative agency of record. A global piece of business, the Brooks account will be led out of Leo Burnett Chicago. The agency will be responsible for all creative strategy across multiple platforms, from print to retail to digital.
“We are focused on being the No. 1 choice for runners worldwide,” said Anne Cavassa, chief customer experience officer, Brooks Running Company. “We saw immediately that Leo Burnett had an inherent understanding of our brand, the run, and most importantly, what makes runners tick. We are thrilled to partner with them to create a brand loved by runners around the world.”
Located in 60 countries, Brooks is a brand on the move. Known around the world for its “Run Happy” philosophy, Brooks’ passion lies in celebrating and championing running and runners everywhere.
“The opportunity to partner with the running brand that’s beloved by all runners is hugely exciting,” said Mark Tutssel, chief creative officer, Leo Burnett Worldwide. “Brooks has massive ambition and a bold vision for the future, and we’re proud to be a part of it.”
The new business win for Leo Burnett comes less than two weeks after announcing Marshalls as its newest client. Other recent wins include Kraft, United Healthcare and McDonald’s North American brand assignment.
“Brooks Running is a remarkable brand with a passionately loyal following, which naturally lends itself to meaningful storytelling,” said Leo Burnett North America CEO Rich Stoddart. “We’re looking forward to leveraging our global network to help the brand surpass their communications and business goals.”