13 Aug Bebe Stores Enters ”Athleisure” Market with Macy’s Footwear Rollout
Bebe Stores, Inc. is launching a new “athleisure” footwear line at Macy’s designed with exclusive licensing partner ZiGi New York, LLC. The footwear line will debut under the “bebe Sport” label in Macy’s stores nationwide and will also be available at www.macys.com beginning in August.
“We are thrilled to bring bebe footwear to Macy’s stores nationwide, as we build upon our wholesale offerings and expand the presence of our brand in new, and exciting ways”
“We are thrilled to bring bebe footwear to Macy’s stores nationwide, as we build upon our wholesale offerings and expand the presence of our brand in new, and exciting ways,” said Jim Wiggett, Chief Executive Officer. “We see tremendous wholesale opportunities for bebe in North America, and are delighted to be working with the ZiGi team to continue to develop trendy feminine designs that fit the lifestyle of the bebe woman.”
The collections features bebe’s “Flash” and bebe “Sport” shoes, designed for the confident, powerful, and feminine customer with a glamorous, on-the-go lifestyle. The line will debut with four shoe styles and seven SKU’s in August, ranging in price from $69 – $89 USD. In October, Macy’s will expand the collection to five additional styles in nine SKU’s. Macy’s will expand on the offering in January for Spring 2016 with the introduction of a logo sandal program.
“We’re excited to be working with bebe, an iconic contemporary brand, to design product specifically for the Macy’s customers in line with the latest trends in athleisure footwear,” said Andy Petersen, President ZiGi New York, LLC. “We look forward to building this partnership with bebe to provide customers with a trendy product offering that is unique to bebe.”