27 Aug Ugg Opens Pop-Up Shops in Boston and New York
The Ugg brand, a division of Deckers Brands, announced the opening of two pop-up stores featuring Infinite Ugg, a seamless online integration that grants access to an “endless aisle” of merchandise not found in store, in Boston and Elizabeth, NJ, across the river from New York City. Just in time for back-to-school and holiday shopping seasons; both locations will offer 500-550 SKUs featuring an array of Ugg products including: footwear, loungewear, handbags and accessories.
“Boston and the New York City metro represent two important regions for Ugg so we feel the addition of these pop-up locations will make the brand more accessible to consumers as they seek out their favorite back-to-school and holiday shopping items,” said Vice President of North America retail for Deckers Brands, Gerard Marceda. “When consumers are fully immersed in the comfort and luxury of Ugg they immediately feel the warmth, comfort and unparalleled craftsmanship and high-quality materials that go in to creating this legacy brand.”
The Faneuil Hall Pop-Up, open now, carries a selection of must-have merchandise and is located in the heart of Boston at Faneuil Hall (4 South Market Building, Space 2045, Boston, MA). The location offers 1,764 square feet of retail space and is nearby permanent Ugg brand locations on Newbury Street in Boston and the Ugg Outlet at the Wrentham Village Premium Outlets.
The Jersey Gardens Pop-Up Outlet store is located at 651 Kapkowski Road, Suite 2442, Elizabeth, New Jersey, just outside of New York City. The store, which opens to the public on September 3rd, has 1,429 square feet of selling space and is the perfect companion to the four Ugg® brand concept shops located in Manhattan.
In an effort to deliver innovative Omni-Channel solutions, both pop-up shops offer access to the Infinite Ugg program which allows customers access to the full spectrum of product sizes and colors.
The pop-up stores will be open through early 2016. More details on the pop-up stores and other Ugg® locations, including store hours, can be found at: http://www.uggaustralia.com/storelocator.
Faneuil Hall Pop-up
4 South Market Building
Space 2045
Boston, MA 02109
Jersey Gardens Pop-Up Outlet Store
651 Kapkowski Road
Suite 2442
Elizabeth, NJ 07201