28 Jan Asics to Hold “Shoefie” Contest
Asics will be encouraging consumers from Feb. 1 to Feb. 15 through social media to head to an Asics retail location to try on a pair of its new FuzeX shoes. Consumers uploading a “shoefie” to Instagram or Twitter, and complete the caption “fuzeX™ shoes will take me____” paired with the #fuzeXplore hashtag will earn a chance to win a pair of FuzeX shoes and a grand prize trip to anywhere in the world they want to run.
Contest winners will be announced on Feb. 22. For more information, visit: http://www.asicsamerica.com/fuzex-contest.
The FuzeX features fuzeGEL, a unique composition of regular midsole material and GEL to promote a smooth and comfortable gait by absorbing shock upon impact and propelling runners forward on repulsion. In addition to the full length fuzeGEL, FuzeX™ shoes feature an 8mm heel drop and molded engineered mesh upper to give runners support whilst retaining overall lightweight.
The minimalist design of FuzeX footwear features three-dimensional curves along the entire upper to reflect energy radiating smoothly as the heel hits the ground. With a range of color variations, runners can enjoy wearing FuzeX not just when running or training but also in day-to-day wear.
FuzeX also includes a range of coordinating, lightweight apparel for men and women, similarly designed for protection and versatility; highlights include the new FuzeX Mesh Mix tank designed for recovery runs, the FuzeX Long Sleeve top with a stylish open back, the FuzeX™ Split Short with enhanced freedom of movement, and the FuzeX 4″ knit Short for everything from warm-ups to faster tempo runs. 
As running’s popularity continues to thrive globally, FuzeX’s unique combination of performance and style is ideally suited to the needs of a youthful and dynamic demographic. Representing 24 percent of the running market in Europe, a core generation of runners aged 14-25 are highly active and incorporate running into their lifestyle as part a wide range of sports activities; traditional and themed running events, gym work-outs and in training for other sports.
Asics Global Footwear Product & Merchandising Division Senior General Manager Gerard Klein said, “We recognize that runners today are looking for versatility, comfort and design in their footwear and apparel. By bringing together cutting-edge technology with minimalist design, Asics hopes that FuzeX will make running even more accessible and enjoyable.”