26 Jan What Issues Are Plaguing the Outdoor Industry?
Although brands presenting at this month’s Outdoor Retailer Winter Market were excited to show their fall ’17 collections, execs weren’t shy about expressing what the industry needs to do better.
One challenge, according to Topo Athletic founder and CEO Tony Post, is attracting more millennial consumers, a demographic he described as largely untapped. “They define [outdoors] differently than my generation, but they’ve developed appreciation for outdoor lifestyle,” he said.