13 Sep Lace Up: The Ultimate Sneaker Challenge
Famed Sneaker Designer D’Wayne Edwards, founder of Portland, OR-based Pensole Footwear Design Academy, and Executive Producer Ken Mok will launch on YouTube Red on September 13 the first unscripted sneaker design competition series.
Hosted by sWooZie, special guests include Anthony Anderson, Fetty Wap, Ashley Graham, Macklemore, Jamie Chung, Stan Smith, Jesse Wellens, Eddie Huang, Jacques Slade and NBA stars James Harden and Damian Lillard. Lace Up: The Ultimate Sneaker Challenge, is the first unscripted design competition series in which aspiring sneaker designers get to battle it out to see who can create the next great sneaker.
The prize: their own limited edition James Harden sneaker and a design job at Adidas. Watch the trailer
The eight-episode series is produced by global sports marketing agency Lagardère Sports, Pensole and Hollywoodlaundromat.com.