21 Sep Crocs Debuts Christopher Kane Runway Collab At London Fashion Week
Crocs continued its collaborative partnership with award-winning British fashion designer Christopher Kane at London Fashion Week 2017.
The collection of limited-edition Swiftwater Sandals is embellished with rhinestones and debuted today during Kane’s SS18 Womenswear show in London.
“I am very happy to continue working with Crocs, as I have admired the brand for a long time. It has certainly been the most controversial collaboration I have worked on, which makes it all the more fun,” said Kane (left). “I enjoy taking risks and going to places other designers wouldn’t touch. Nowadays there are so many designer collaborations, it’s very important to me that my partnerships stand out and mean something.”
Kane also featured Crocs in his SS17 collection (below), which incorporated marble print styles in various colors alongside earthy tones, embellished with rough mineral stones jibbitz. Most recently, Crocs debuted a collection of Christopher Kane-designed tiger graphic clogs featuring exclusive adornments, which are being sold in Crocs stores and through select partner retailers globally.
“Working with Christopher reinforces our belief that Crocs’ products are incredibly relevant in today’s style arena. This collaboration is particularly exciting as we expand beyond our Classic silhouette into our popular Swiftwater Sandal style,” said Michelle Poole, senior vice president of global product and marketing for Crocs. “Our partnership becomes a terrific vehicle for transforming the ordinary into the extraordinary, and elevating the everyday into desirable luxury – two of Christopher’s key design philosophies.”
The Crocs Swiftwater Sandals were featured in the collaboration in five colorways – yellow, white, black, pink and mint green – and support the overarching theme of the seasonal collection.