22 Sep Nike Wants to Save the Planet With Its New ‘Flyleather’
Nike knows sneakers. And innovation. The brand has been one of the leading forces for both worlds since the jump. And that tradition continues today with the brand’s latest fabrication drop, Flyleather.
Much like Nike Flyknit, the brand is angling to Flyleather change the way the industry looks at the sneaker fabric. The reimagined leather is a lighter, stronger—40 percent light and five times stronger!—material made with leftover leather scraps and synthetic fibers, an eco-friendly process that lets no material go unused. The production process also uses less water and has a lower carbon footprint than other leather and sneaker manufacturing techniques. It’s an approach the brand wants to instill in every product it makes.
“Nike believes in science, and that climate change is real,” says Hannah Jones, Nike chief sustainability officer and VP of the innovation accelerator. “That’s why Flyleather is a game-changer. As we witness the impact of climate change, the world is getting after a low-carbon economy, and Nike is innovating it.”