23 Jul Nike Tops BrandZ’s Most Valuable Apparel Brands
Nike was again the top-ranked apparel brand in the 2020 BrandZ Top 100 Most Valuable Global Brands ranking released by WPP and Kantar, although Lululemon, Adidas and The North Face all saw double-digit gains.
The overall Top 10 apparel brands, their valuation and year-over-year change were:
- Nike, $49.96 billion, up 6 percent
- Zara, $21.3 billion, down 6 percent
- Adidas, $14.8 billion, up 11 percent
- Lululemon, $9.7 billion, up 40 percent
- Uniqlo, $8.2 billion, down 16 percent
- H&M, $4.7 billion, down 27 percent
- Under Armour, $2.6 billion, down 34 percent
- The North Face, $2.45 billion, up 14 percent
- Puma, $2.1 billion, new
- Massimo Dutti, $1.84 billion, new
Among the Top 100 brands overall, Nike ranked 21 and Adidas ranked 92. Amazon led the list. Other retailers in the Top 100 included Apple, 2; Home Depot, 16; Costco, 47; jd.com, 52; Zara, 57; Ikea, 72; Aldi, 84; and Lowe’s, 96.