17 Sep Foot Locker, Inc. Introduces Newest Fitness E-Retail Destination: SIX02.COM
Foot Locker, Inc. announced today the introduction of SIX02.com, the e-retail extension of its SIX:02 stores, featuring top brands in fitness apparel and athletic footwear for women. Created for the active, performance-minded woman, SIX02.com is a fitness destination offering premium apparel, footwear, and accessories to fit her body, activity, and style, from top name brands, including Nike, adidas, ASICS, Under Armour, New Balance, Mizuno, Reebok, Spanx, Brooks, and Actra.
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From crossfit and yoga to strength training, running, and dance, SIX:02 offers a well-rounded selection for women who love to exercise, embrace personal challenges, and strive to achieve their goals. The Get Fit Guide is a custom online tool to lead her through the product offerings to find the perfect fit, style, and product based on her preferred workout activity and body shape.
“SIX:02 has been well-received in the local communities where we have opened stores,” said Natalie Ellis, Vice President, General Manager, SIX:02. “We are excited to now offer SIX02.com, so that women across the country can experience the brand and find premium fitness and athletic gear that fits her personality, versatility and individual style.”
To celebrate the launch of SIX02.com, the brand is engaging respected fitness and fashion experts that embody the spirit of SIX:02. The SIX:02 Fit Crew includes: celebrity trainer, Lacey Stone; professional contemporary and street jazz dancer, Natalie Ortiz; founder of Embrace Your Flow Yoga studio, Faith Hunter; runner and blogger, Megan Lee; and fashion and lifestyle expert, Jill Martin. Shoppers will be able to tap the Crew’s expert knowledge as each ambassador will hand-select their favorite seasonal apparel pieces and footwear to highlight and showcase throughout SIX02.com.
“Working out is the one gift we as women can give ourselves every day, because it is our time to focus on ourselves and work hard,” said Jill Martin, cardio maven, fashion expert and member of the SIX:02 Fit Crew. “SIX:02 is the perfect place to find fitness apparel that looks fantastic, is on-trend and meets only the highest performance standards. I am thrilled to be a part of this new brand that promotes a better lifestyle for women.”
Originally launched in 2012 with three brick-and-mortar locations, SIX:02’s unique design is to offer women a broad choice of athletic brands in an environment created especially for her. SIX:02 stores can be found in Stamford Town Center (Stamford, CT), North Star Mall (San Antonio, TX), Willowbrook Mall (Wayne, NJ), Brandon Town Center (Brandon, FL), and Florida Mall (Orlando, FL). The stores feature dedicated fit zones and fitting lounge areas for her to find and try on the perfect fitness pants, sports bras, tops, and athletic footwear for her body type, activity, and style. Two additional stores are scheduled to open by year end.