15 Apr Advertising: Nike, Once Cutting Edge, Seeks to Regain Its Brand Aura
Nike is on “a journey, a long-term journey for the brand,” Mr. Grasso said in a phone interview on Friday. “As we continue to grow...
Nike is on “a journey, a long-term journey for the brand,” Mr. Grasso said in a phone interview on Friday. “As we continue to grow...
As a result, we are pleased to welcome Japan's participation in the TPP negotiations pending a consensus agreement among the current TPP members and the...
Kenya may be looking for an athletics kit other than Nike, National Olympic Committee chairman Kipchoge Keino says in this story. Is Kipchoge Keino the...
Economists had expected sales to be flat. The falloff was led by declines in spending at gas stations, department stores and at electronics and...
The weather last month, following as it did three years of unseasonably warm Marches, "made for an uphill battle" for retailers trying to grow sales....
He thinks that, by the end of 2016, Sanuk could be a $200 million brand. He envisions stores in other tourist hot-spots as well...
Here’s a look at the primary components of the budget and what it would mean for small businesses....
Ikea has joined Nike as an investor in a Dutch company that makes a waterless fabric dyeing system, an innovation the companies say could curtail...
As these countries reduce trade barriers with each other, impediments to American trade will loom even larger. The United States remains the world's largest manufacturer,...
The White House is expected to release its 2014 budget proposal on Wednesday, laying out the president’s vision for how Congress should structure taxes and...